Sustainability at Menard: How Our Ground Improvement Vision Has Evolved Since 2008
As we start 2026, it’s the perfect time to reflect on how far we’ve come and where we’re headed. Back in 2008, Seth Pearlman, then CEO of Menard North America, published an article in Deep Foundations magazine about sustainability in ground improvement. Seventeen years later, we asked Seth, now Chairman of Menard North America and Hubert Scache, CEO of Menard North America, to share their thoughts on how Menard and the industry have evolved.
(DFI Article, Pearlman, 2008; download the PDF version for better readability)
A Philosophy That Endures
In 2008, Seth wrote:
“Inherently, ground improvement is greener than deep foundations, but that doesn’t mean we can’t make it greener yet.”
That statement still rings true today. Sustainability has always been part of Menard’s DNA. Our approach remains focused on innovative solutions that reduce costs while delivering environmental benefits.
From Philosophy to Action
What has changed? The mindset. Hubert explains:
“Reducing Menard’s carbon footprint has become a key focus for management, driving tangible progress in recent years.”
This commitment has led to tangible actions. One of the most significant steps has been the use of low-carbon concrete mixes for our Controlled Modulus Column (CMC)® rigid inclusion work. Seth calls this initiative:
“Low-hanging fruit, and it has made a huge impact.”
Industry Challenges and Opportunities
Despite these advances, the tendency to overdesign foundation systems persists. Seth observes:
“The low-hanging fruit isn’t just a lean CMC design; it’s the foundation design and engaging the structural engineer.”
Hubert adds:
“Consultants are generally less and less willing to make changes or accept value analysis, and being proactive is our best chance of securing the right to change.”
This represents a tremendous opportunity for Menard to lead the way in promoting leaner, greener designs.
Sustainability isn’t yet a top priority for clients, but Hubert is optimistic:
“It will become an important selection criterion, and Menard will be ready to take on this new challenge.”
Cost and Carbon Savings: A Timeless Message
Nearly two decades ago, Seth wrote:
“Most people won’t take action unless there is a financial benefit to do so.”
Today, that message remains relevant:
“People are resistant if they are concerned it will cost more money. We need to bring the cost savings to them first and the carbon savings go with it.” Hubert agrees: “Greater sustainability will allow us to save money.”
Looking Forward to 2026 and Beyond
From 2008 to today, the fundamental message remains the same: cost and carbon savings go hand in hand. As the industry evolves and client priorities shift, Menard’s culture of innovation and “less is more” mentality will position us to lead the way in 2026 and beyond.
